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Permanent, full-time
DHA, Karachi
Leadership Development
On-site
May, 2024
Key Job Responsibilities
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Be responsible for developing, curating, auditing and rationalizing Thought Leadership and Insights content for specific target audiences, along with an appropriate cadence and focus for development, promotion, and distribution;
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Create and implement repeatable processes to build out intellectual capital deployment at the brand, solution and application / use case level;
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Apply a standardized measurement approach around content engagement; monitor and make / suggest adjustments to strategy over time;
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In collaboration with the digital team, activate a rich digital experience strategy and repeatable, scalable implementation plan to inspire meaningful, relevant target audience engagement;
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In collaboration with partners and Thought Leaders, develop and deploy content in a very timely fashion; advocate for messages and unique experiences that will resonate with the target audiences
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Ensure integrity of intellectual capital is always intact, yet deployed in different, often briefer and more compelling ways to grab and keep the attention of prospects and clients;
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Position our insights as unique/differentiating and promoting these insights as something the target audience cannot do without with strong calls to action;
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Create scale around processes and pieces that can be templated across multiple regions for common audiences;
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Activate content marketing strategies and actively contribute to the achievement of short-term and long-term goals;
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Write content and then direct design teams to produce high quality content for curation and packaging across media types;
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Own and execute the promotional tactics (paid digital, PR etc.);
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Proactively communicates with the relevant teams about agreed upon topics, program components, and content availability;
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Develop and manage editorial calendar to ensure timely deadlines are met;
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Build a balanced and actionable internal feedback process to ensure adoption. Includes measuring process performance, reporting, and improvement;
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Is the Marketing representative at webcasts / webinars / Speaking and media partner engagements;
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Develops content programs with media partners;
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May manage people as need and volume increase.
Qualifications
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College degree and 4 years of related work experience
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Journalistic focus/style and digital storytelling that translates to content engagement and loyalty
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Editorial mindset that seeks to understand what audiences consume, how to best create it, and then how to optimize the path to conversion; ability to predict/anticipate audience preferences
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Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, and sales
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Basic SEO understanding, content categorization and structure, content development, distribution, and measurement
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Digital savvy with the ability to deploy content across a range of formats, including videos / video segments, interactive infographics, blogs, podcasts, advertorials, web content, webcasts, etc.
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Content marketing communications skills to clearly and programmatically position and promote key messages, client benefits, and the A.I. MIR competitive differentiation.
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Feed idea pipeline
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Test and learn mentality
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A “can do/figure it out” mindset that seeks to identify and understand ways of working smarter
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A self-starter who is motivated to become a key contributor to a busy team. A collegiate team-player who is proactive, adaptable, resourceful, and reliable
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Strong business acumen and results orientation
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Must work at speed, perform well under time-sensitive deadlines
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Effectively engage and build relationships with internal stakeholders and business partners
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Excellent written and oral communication skills
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Strong HR, Organizational Psychology and HR Tech knowledge and marketing acumen
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Proficient in MS Office applications including Word, Excel, and PowerPoint
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Experience with Google analytics and other similar tools
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Ability to prioritize and juggle multiple projects
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Ability to work on a fast-paced ever-changing environment and remain flexible.
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Ability to understand new concepts quickly
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Challenges the status quo and proactively seeks out opportunities for continuous improvement to drive better results
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Exceptional time management and problem-solving skills preferred.
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3 to 5 years of relevant experience
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Relevant HR services experience
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Strong background in content strategy, writing, editing and marketing, with a heavy focus on digital
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People management experience a plus
Key Performance Indicators
Key Performance Indicators are divided into three key areas. These are Reputation, Relationships and Revenue.
Further details of the KPI are as follows:
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Media mentions. No. of mentions in the key and notable industry publications and media in general;
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Awards. No. of notable awards received for the offerings;
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Speaking Engagements at reputable events;
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Quality website link backs;
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Engagement on digital channels;
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Leads generated for offerings;
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Revenue Growth.